Successful online marketing requires a comprehensive approach that includes a strong web site, targeted e-mail marketing, paid advertising and brand management
Web site Marketing is about more than getting Google to rank your site. Successful web site marketing optimizes the site for your customers, builds a community of related sites that can refer qualified traffic to your site and maximizes the exposure of your site in relevant channels across the web.
We work to make certain that your site is equally appealing to potential customers and search engines.
Online Marketing support for Pay Per Click (PPC) ad campaign management starts with keyword research to identify the search terms that potential customers are using. Campaigns are optimized using industry best practices to make sure that the maximum amount of qualified traffic is directed to your web site.
For both PPC and other online marketing initiative, we create customized campaign landing pages on your web site to maximize customer conversions.
Communication is the key. Effective e-mail marketing starts with database management. All Desires Hotels are CAN-SPAM compliant and we work with Marketing Managers to implement effective list-building strategies.
Effective list management allows us drive conversions by delivering target marketing relevant to the interests of your subscribers. We provide complete campaign planning and management assistance and create customized landing pages to maximize conversions.
Brand management has become an interactive activity. We work with General Managers to make certain that our hotels are accurately represented across all third-party distribution channels. Whether it's updating amenities, adding new photos or updating room descriptions, we work to make certain that your customers know who you are.
In addition to the third-party channels you know, there are many other channels online that provide content about your property. We monitor your presence online and work to establish a link with these outside channels to keep information current.
